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Makeup items are products that are increasingly present in women’s lives and necessities. That’s because, whether at work, on a trip, or even at school or college, women like to be well cared for and look good for others and for themselves.
Influence of social networks
In the past, females were guided by fashion trends through television artists and beauty magazines. With the popularization of social networks, it is increasingly easy to identify with what is in fashion. The so-called “bloggers” are a reference in dictating fashion and beauty trends, whether through videos, photos, or articles, and there is an increasingly loyal audience that consumes this type of content.
The Eyeshadow Palette Fever
Eyeshadow palettes have become a real rage among young people and makeup lovers. This is because, through them, consumers can obtain a considerable number of different combinations in a single product. In view of this adaptation of consumers to this type of product, the industries in the field have increasingly invested in diversifying their catalogs and hiring bloggers as a vehicle for disseminating these products.
The most important
There are shadows with different textures, they can be more glossy or matte. Defining whether you are going to use it on a daily basis or to produce night makeup can change your choice.
An eyeshadow palette can have a few colors or cover the most varied shades. They can range from two to over 100 colors.
The more neutral tones are indicated for everyday life. The more colorful palettes are great for more elaborate makeup.
The Mac store is often famous for its vibrant and modern tones.
Blogger trends
With each passing year, as well as in the fashion market, the cosmetics market would not be different and also has its well-defined trends.
Following beauty bloggers before choosing the products to be purchased is a guarantee that the consumer will be checking out what’s trending with a professional who understands the subject.
Neon
Vibrant, striking, and full of life tones, this style of eyeshadow will definitely bring an extra touch of personality to those who use them. Young, energetic, and current, these colors are easy to combine and can be used as a whole, as a complement, or even as a form of eyeliner when applying makeup.
Glitter
The darling of bloggers and party lovers alike. This style can give a totally irreverent touch to the female face, and can be a more glamorous or even very creative end result. Glitters are fun and can also be used in face painting as drawings or even used on the body and hair.
Neutral
These colors are usually soon associated with events such as appointments, work, or even day-to-day commitments.
Because they have slightly more casual and discreet colors, they end up becoming the type of eyeshadow chosen by professionals from different areas to be used during their work period as well.
Sparkling
This type is common for people who have a more formal or evening event to attend, such as Graduation, wedding parties, debutante parties, school dances, corporate dances, or even influencer events. Because they are sparkling, they give a very interesting highlight to the eyes and look even more beautiful in the lights.
Colorful
A model that is also very loved by bloggers is colored palettes. This eyeshadow style allows the consumer to make good combinations for day and night. In addition, they usually yield a good effect and stand out for photos and footage, whether for memories or for social networks.
Staying on top of trends in the beauty and fashion market has become easier with the presence of bloggers. They are always on top of trends and are there to help those who also want to be. Eyeshadow palettes are one of their favorite items and choosing the ideal model for each person is sure to be in fashion and highlight their strengths.